Case Study: New Zealand Air/New Zealand Tourism
New Zealand Air and New Zealand Tourism wanted to collaborate on an all-digital advertising campaign to promote travel to the country, focusing specifically on the age 50+ demographic.
What We Did:
- Negotiated with AARP Digital to place New Zealand banner ads on strategic locations on the AARP.org website, and in the widely circulated AARP Newsletter
- Consulted with client on creative and messaging
- Audited campaign and reported metrics to client
- Campaign will generate more than a million highly targeted impressions by the end of the flight