Case Study: New Zealand Air/New Zealand Tourism

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New Zealand Air and New Zealand Tourism wanted to collaborate on an all-digital advertising campaign to promote travel to the country, focusing specifically on the age 50+ demographic.

What We Did:

  • Negotiated with AARP Digital to place New Zealand banner ads on strategic locations on the AARP.org website, and in the widely circulated AARP Newsletter
  • Consulted with client on creative and messaging
  • Audited campaign and reported metrics to client


Result:

  • Campaign will generate more than a million highly targeted impressions by the end of the flight

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