Case Study: Sustenex

Sustenex sought to increase awareness of how its probiotic product was proven to reduce the frequency of colds and flu. A renewal with one of their major retailers was pending, and they wanted to do whatever possible to increase sales during this sensitive period.

What We Did:

  • Connected Sustenex with Dr. Ken Kronhaus to act as talent and spokesperson
  • Collaborated with client to create scripts and messaging
  • Created custom microsite with custom URL to use as the online reference point for the campaign
  • Produced a complementary downloadable guide that was accessible from the microsite
  • Generated and distributed a press release about the media tour
  • Pre-booked Dr. Kronhaus on TV and radio stations across the country
  • Complete production of the Satellite Media Tour
  • Tied SMT into Dr. Kronhaus’ nationally syndicated radio program and microsite
  • Targeted advertising campaign on Facebook


  • Generated more than 40 Million impressions for the Sustenex message
  • Increased product sales significantly, enabling the client to renew the
    agreement with their distributor

Click Here to Read the Downloadable Guide