Case Study: Dr. Ronald Hoffman e-Newsletter

DHIM enews port

Dr. Ronald Hoffman has a large and loyal following from his years on syndicated radio. In addition to launching his new website, MMG decided to do a complete overhaul of his e-Newsletter. 

 

What We Did:

  • Outlined what content, links and promotional elements needed to be included
  • Designed a newsletter theme picking up on the aesthetics of his new website
  • Assumed oversight of the production and editing of content
  • Promoted the e-Newsletter across Dr. Hoffman's other media platforms

 

Result:  

  • Newsletter subscriptions have grown exponentially
  • It has been used effectively to promote Dr. Hoffman's other media assets
  • It provides sponsors with access to a highly motivated group of consumers