Case Study: United HealthCare

UHC port

United HealthCare has promoted its Medicare Part B insurance supplement plan on TV and in other media for years. MMG was brought into their inner circle to suggest how radio could be added to the mix given the regulatory environment under which they must operate.


What We Did:

  • Joined strategic planning discussions
  • Developed local radio plans in chosen markets
  • Created radio scripts using UHC talking points
  • Edited scripts as necessary to ensure compliance with each State Insurance Board
  • Produced and distributed the radio spots for each market
  • Gathered proof of performance



  • UHC brand enhancement in key markets
  • Interest in UHC product increased in markets where radio was added