Case Study: Intelligent Medicine with Dr. Ronald Hoffman Website

IM port

Intelligent Medicine with Dr. Ronald Hoffman is the longest-running M.D.-hosted health show on syndicated radio. When the program joined the MMG Radio Network we decided that a complete overhaul of the current website was in order. The existing site’s design was dated and limiting, and was not generating the traffic or ad revenue we knew it could.  Although the site included a lot of quality content, it was difficult to find and navigation was neither clear nor intuitive.

What We Did:

  • Negotiated a deal with our web development partner, SEO5, to build and maintain the new site
  • Developed concept, design and functionality for new site and managed the build and launch
  • Supervised migration of existing content to the new platform, including a comprehensive line-edit of all text
  • Coordinated planning and implementation of new multimedia content initiatives
  • Supervised SEO and social media strategies

 

Result:

  • Huge increase in Unique Monthly Visitors and Page Views
  • Created a more satisfying user experience for Dr. Hoffman's audience
  • Site is generating revenue for the first time
  • Visit the site at DrHoffman.com



IntMedPortfolio